President Bola Tinubu has appointed veteran media executive Rotimi Richard Pedro as the new Director-General of the Nigerian Television Authority (NTA).
The President also made other key appointments in the government-owned broadcasting organisation (NTA), naming Karimah Bello as Executive Director of Marketing, Stella Din as Executive Director of News, and Sophia Essahmed as Managing Director of NTA Enterprises Limited.
Pedro, from Lagos State, is an accomplished media entrepreneur and consultant with nearly three decades of leadership experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.
A trained entertainment and intellectual property lawyer, he also holds a Master of Science degree in Investment Management & Finance from City University Business School, London.
In 1995, he founded Optima Sports Management International (OSMI), which became one of Africa’s leading sports content providers, distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in more than 40 countries.
His career includes leading roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters. Notably, he helped the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.
